Lumen for an iPhone X
Making Badoo, Bumble and Chappy, Andrey Andreev, understands thing or two about online dating sites. Lumen may be the venture that is latest in Andreev’s job with cofounders, Antoine Argouges and Charly Lester. A imed at older individuals as opposed to the typical more youthful end associated with age range – over-50’s are Lumenis the desired clientele.
Despite a busy internet site market, Argouges views a huge mobile marketplace for Lumen; “When you have a look at dating products specific to over 50s, they all are dating internet sites. 80 million singles over 50 in united states and Europe that is western [the demographic is] underrepresented by dating sphere.”
The scene is familiar. Swipeable pages, big images, bios however with one distinction.
All users have to upload a selfie included in the verification procedure, and an algorithm authenticates this contrary to the other profile images offered. a good touch and a tragic indication of the occasions and difficulties with online dating sites.
Dating apps are wide ranging. Any brand brand new software this is certainly attempting to scale requirements a new sort of strategy and Argouges is attempting brand new things ; “we have been testing plenty of various marketing techniques, making use of a mixture of on the internet and offline, with a consider offline because you want to satisfy our individual base and build a dialogue up using them. For instance, this thirty days we are going to a variety of sporting, musical and social activities that are matching with this brand name eyesight and demographics.” Time will tell if this bears better fresh fresh fruit than the spam that is usual buddies and paid-ads strategy that most dating apps like to make use of. Read More